Build authority in the AI era
A strategic content system designed for a world where AI now answers first - and audiences click less. Narrative Engineers helps you build a content engine that works across humans, machines and the media.
CRAFT NARRATIVES THAT WORK HAND IN HAND WITH AI
Tomorrow's narratives will need to move beyond clicks - to connect with machine learning, drive useful AI summaries and shape user perceptions. Narrative Engineers collaborate with teams to build narrative strategies that are ready to leverage opportunities in search AI, generative AI and more.
WHY NARRATIVE ENGINEERS?
Understand
Your audience needs
Who and why: Identify your target audience and the purpose of engaging them.
What and why: Understand your audience’s information needs and their motivations.
Exact questions: Pinpoint the specific questions your audience is asking.
Where: Determine the sources or platforms where your audience seeks information and makes decisions.
- 3-5 visualised audience personas that provide a content strategy and creation focal-point.
Define
Your value to them
- Audience knowledge gaps: Pinpoint what your audience struggles to understand.
- Topic whitespace: Identify unique, brand-ownable topics and the experts to lead them.
- Research and insights-gathering execution: Design a research programme that addresses audience needs and leverages AI for engagement
- A curated set of well-researched insights, expert perspectives, and fresh, audience-relevant data.
Ideate
Your end-to-end engagement strategy
- Key messages and storylines: Define the key messages and content elements for delivery.
- Brand alignment: Establish a consistent tone and style.
- Channel strategy: Specify engagement channels and content formats.
- KPIs and success metrics: Define measurements and end goals.
- Ensure all regulatory compliance: Complete internal checks with stakeholders.
- A comprehensive strategic communications plan for your campaign.
Create
And launch content
- Create content: Leverage a hybrid AI + human approach to create content and empower your team to edit and expand volume as needed.
- Publish content: Distribute content with clear attribution tracking.
- Track audience engagement: Monitor, encourage, and quantify audience engagement.
- Content elements for publication, target performance metrics, active engagement management and tracking strategy.
Iterate
Understand campaign drivers: Analyse factors contributing to campaign success.
Leverage performance metrics: Use content performance data to refine storylines and diversify formats (e.g., videos, conference materials, sales collateral).
Identify new insights: Pinpoint opportunities for fresh insights to fuel the next cycle of thought leadership.
- Roadmap to enhance audience engagement through iterative campaign expansions and sales/marketing extension tactics.
Powered by iN/Ntelligence
Narrative Engineers is built on the iN/Ntelligence platform - our proprietary engine that analyses global media, expert commentary, and emerging narratives across hundreds of thousands of sources. It reveals what competitors talk about, what audiences search for, and where the information gaps truly are.
- Topic and theme modeling
- Sentiment and narrative clusters
- White-space detection
- Language translation
- Entity tracking
- Tier-1 media insights
World-class communications strategy and execution
Contact us to get started