Build authority in the AI era
A strategic content system designed for a world where AI now answers first - and audiences click less. The Narrative Engineers™ programme helps you build a content engine that drives engagement across human, AI and media audiences.
CRAFT NARRATIVES THAT WORK HAND IN HAND WITH AI
Tomorrow's narratives will need to move beyond clicks - to connect with machine learning, drive useful AI summaries and shape user perceptions. Using the Narrative Engineers™ system, N/N collaborates with enterprises to build engagement strategies that are ready to leverage opportunities in search AI, generative AI and more.
WHY NARRATIVE ENGINEERS™?
Understand
Your audience needs
Who and why: Identify your target audience and the purpose of engaging them.
What and why: Understand your audience’s information needs and their motivations.
Exact questions: Pinpoint the specific questions your audience is asking.
Where: Determine the sources or platforms where your audience seeks information and makes decisions.
- Detailed audience personas grounded in real behavioural insight
- Clear focal points to guide content strategy and creation
- A shared understanding of who your communications must influence — and how
Define
Your value to them
- Audience knowledge gaps: Pinpoint what your audience struggles to understand.
- Topic whitespace: Identify unique, brand-ownable topics and the experts to lead them.
- Research and insights-gathering execution: Design a research programme that addresses audience needs and leverages AI for engagement
- A curated set of well-researched insights grounded in real audience needs
- Expert perspectives that sharpen your narrative positioning
- Fresh, audience-relevant data to anchor your messaging and strategic direction
Ideate
Your end-to-end engagement strategy
- Key messages and storylines: Define the key messages and content elements for delivery.
- Brand alignment: Establish a consistent tone and style.
- Channel strategy: Specify engagement channels and content formats.
- KPIs and success metrics: Define measurements and end goals.
- Ensure all regulatory compliance: Complete internal checks with stakeholders.
- A comprehensive strategic communications plan for your campaign
- Clear narrative themes and content pillars to guide creation
- Defined formats, channels and activation opportunities
Create
Launch and promote content
- Create content: Leverage a hybrid AI + human approach to create content and empower your team to edit and expand volume as needed.
- Publish content: Distribute content with clear attribution tracking.
- Track audience engagement: Monitor, encourage, and quantify audience engagement.
- Content elements ready for publication
- Target performance metrics for each piece
- An engagement-management approach tailored to your audience
- A tracking strategy to monitor impact and optimise over time
Iterate
Measure impact and optimise
Understand campaign drivers: Analyse factors contributing to campaign success.
Leverage performance metrics: Use content performance data to refine storylines and diversify formats (e.g., videos, conference materials, sales collateral).
Identify new insights: Pinpoint opportunities for fresh insights to fuel the next cycle of thought leadership.
- A roadmap for enhancing audience engagement over time
- Iterative campaign expansions based on performance insights
- Sales and marketing extension tactics to amplify reach and conversion
Powered by iN/Ntelligence™
AI analytics and human insight
Narrative Engineers™ is built on the iN/Ntelligence™ platform - our proprietary engine that analyses global media, expert commentary, and emerging narratives across hundreds of thousands of sources. It reveals what competitors talk about, what audiences search for, and where the information gaps truly are.
- Topic and theme modeling
- Sentiment and narrative clusters
- White-space detection
- Language translation
- Entity tracking
- Tier-1 media insights
World-class communications strategy and execution
Contact us to get started